How To Use Instagram Geo-Tagging To Your Local Marketing Advantage

Instagram’s search feature has vastly improved over the years, allowing you to search for the people you love and catch up on trending hashtags.

However, you now have the ability to search for things on the basis of geographical location.

When you enter a search term, simply click on “Places” and you will have instant access to a number of relevant stores in the area.

This also means that Instagram users are also able to tag their content with their location prior to publication, whether they are posting a photo or a Story (same goes for businesses!). When they do so, they are adding a “geotag” to their content.

In other words…if an Instagram user clicks on a geotag in a photo they are browsing, it will instantly load all of the content that has the same geotag.

And if it just so happens that your content is right in front of them…SCORE! That’s a potentially new follower who can be transformed into a warm lead and even a lifetime customer.

According to 2018 Instagram statistics published by Sprout Social, posts with their location tagged receive 79% more engagement than posts without a location tag.

So this isn’t merely a fancy feature that looks great – it’s another viable way to grow your audience on Instagram and potentially increase your sales.

Oh…and if you want to take your local marketing game to the next level, the experts at ThriveHive strongly recommend you also use location-specific hashtags in your geotagged content.

Taken from their article “How to Add a Location on Instagram”:

City hashtags such as #Dallas and #Charlotte

Local location hashtags like #GoldenGateBridge or #Stowe

Local industry hashtags like #Chicagofood or #IGersBoston

Small business-friendly hashtags like #eatlocal and #shoplocal

Make sure to use hashtags sparingly! Nobody likes seeing a post overflowing with multiple hashtags. Keep it to no more than 15-20 and here is another trick to stay off the IG spam radar:  place your hashtags into the first comment, instead of the caption.