Target Instagram users and their media by Hashtags, Locations, Usernames, or a combination. You’ve got the power!
Hashtags

Hashtags are one way to target media on Instagram for your main Actions, such as liking, commenting, or following.

To use Hashtags as your targeting method, turn on Hashtags in the Targeting category of your Activity Settings.

Then, scroll down the Activity page to Hashtags list and add some hashtags. Add popular hashtags in your niche to ensure that you’re interacting with Instagram users who will be interested in your account.

Simply type in a hashtag and click the blue Search button to see other recommended hashtags. Select all the hashtags you want to add to your Targeting, and then scroll down and click the blue Add button.

Be sure to monitor your hashtags. If you find that certain groups of hashtags are not producing the desired results, test different hashtag groups, or other Targeting methods. Learn more about Hashtags here.

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Some Instagram users tag their photos with hashtags that represent the type of media they’ve posted. For example, a photo of a cat might be tagged with #catlover or #persiancats. Using hashtags to target media on Instagram is a way to interact with specific types of content in your niche.

If you select Hashtags, you’ll need to scroll down the page and add hashtags. Make sure you’re adding popular hashtags in your niche. It’s up to you to test out different sets of hashtags to see what works the best for you. You can add up to 1000 hashtags.

Locations

Locations are one way to target media on Instagram for your main Actions, such as liking, commenting, or following.

To use Locations as your targeting method, turn on Locations in the Targeting category of your Activity Settings.

Then, scroll down the Activity page to Locations list and add some locations. This is where you will input the locations you want to target. You can input countries, cities, restaurants, venue, shops, etc.

IGplan works best when you select high quality locations that fit your niche. Learn more about researching Instagram locations here.

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Some Instagram users geotag their photos with a location. This is one way to target users who may live in a specific region.

If you select Locations, you’ll need to scroll down the page and add geolocations. This is a great option for local businesses. You can enter the name of your business and target customers, or enter the names of competitors. You can add up to 100 locations.

Followers

Targeting the followers of usernames is one way to target media on Instagram for your main Actions, such as liking, commenting, or following.

To use Followers as your targeting method, use the drop-down menu under Targeting > Followers to select either:

  • Usernames
  • My Account
  • All

If you select Usernames, or All, be sure to scroll down on your Activity page to Usernames list and add some usernames. We suggest that you start out with a few highly targeted usernames in your niche that have great engagement rates.

If you select My Account, you’ll be interacting with your own followers. This is a great way to engage with your follower-base.

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You may want to only use Likes when targeting your own Followers, or change your Comments so they are more-specific and less generic.

Followings

Targeting the followings of usernames is one way to target media on Instagram for your main Actions, such as liking, commenting, or following.

To use Followings as your targeting method, use the drop-down menu under Targeting > Followings to select either:

  • Usernames
  • My Feed
  • All

If you select Usernames, or All, be sure to scroll down on your Activity page to Usernames list and add some usernames. We suggest that you start out with a few highly targeted usernames in your niche that are following accounts that you’re interested in.

If you select My Feed, you’ll be interacting with the accounts you follow.

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You may want to only use Likes when targeting your own Followings, or change your Comments so they are more-specific and less generic.

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Targeting by usernames is a way to interact with the followers and followings of the best usernames. It’s up to you to research the best usernames that make the most sense for your brand. Then, you can interact with their followers, or most active likers/commenters. You can add up to 100 usernames.

Followers allows you to target the followers of usernames, or your own followers. Followings allows you to target the accounts that usernames follow, or the accounts that you follow (your feed). By selecting “All” you’ll target both.

Likers

Targeting Likers is one way to target users who have liked a username’s photos or videos on Instagram. This is one method for interacting with a username’s most engaged fans.

To use Likers, simply select from the drop-down menu either:

  • Usernames’ posts
  • My posts
  • All

If you select Usernames’ posts, or All, be sure to scroll down on your Activity page to Usernames list and add some usernames. We suggest that you start out with a few highly targeted usernames in your niche that have very high engagement rates (likes per photo).

Commenters

Targeting Commenters is one way to target users who have commented on a username’s photos or videos on Instagram. This is one method for interacting with a username’s most engaged fans.

To use Commenters, simply select from the drop-down menu either:

  • Usernames’ posts
  • My posts
  • All

If you select Usernames’ posts, or All, be sure to scroll down on your Activity page to Usernames list and add some usernames. We suggest that you start out with a few highly targeted usernames in your niche that have very high engagement rates (comments per photo).

It's interesting

Targeting by usernames is a way to interact with the followers and followings of the best usernames. It’s up to you to research the best usernames that make the most sense for your brand. Then, you can interact with their followers, or most active likers/commenters. You can add up to 100 usernames.

Likers allows you to target the accounts who have liked a username’s media, or your own media. Commenters allows you to target the accounts who have commented on a username’s media, or your own media. By selecting “All” you’ll target both.